Headlyne
Duration:
8 Months
Role:
UX/UI Designer
Headlyne AI is an innovative mobile application designed to empower users in pursuing their goals through personalized insights and actionable strategies.
In just three months since its launch, Headlyne AI achieved an incredible milestone of 100,000 downloads and was honored with the “App of the Year” award on the Play Store.
My Roles & Reponsibilities
UX Research and analysis
Wireframing & Prototyping
Visual Design (UI)
Testing & Iterating
Collaborating with Developers
Design Process
Problems
Too many sources and articles, making it hard to know what to read.
News platforms often show generic headlines, not tailored to individual interests.
Constant exposure to negative or alarming news can be mentally exhausting.
Difficulty identifying which sources are credible or biased.
People don’t have time to read long articles or dig through multiple sites.
Project Objectives
Deliver bite-sized, AI-generated summaries to help users grasp key stories quickly.
Tailor news feeds based on user interests and behavior for higher relevance.
Offer mood filters and positive content to reduce negativity fatigue for people.
Include features like Junior Mode to serve younger audiences with age-appropriate content.
Success Matrics
KPI 1
User Retention Rate
Why it matters :
Indicates how valuable and sticky the app is to users over time.
What it tells us :
If users are finding the content relevant and coming back regularly.
Insight :
High retention = strong personalization and user satisfaction.
KPI 2
App Downloads & Retention
Why it matters :
Measures how engaging and immersive the experience is.
What it tells us :
Whether users are skimming quickly or spending time consuming content.
Insight :
Longer sessions may reflect trust in summaries and ease of navigation.
KPI 3
CRM Adoption by Clubs
Why it matters :
Shows how many users are using filters, selecting interests, or using Junior Mode.
What it tells us :
How effectively the app is adapting to individual needs
Insight :
High engagement here suggests users value control over their feed.
User Methods
Surveys
Direct Calls
Interviews
1:1 Meet
35
Participants
85%
Happy Users
65%
Adults
User Needs
Quick access to reliable, summarized news
Personalized content based on interests
Control over the emotional tone of their news (e.g., positive, neutral)
Reduced exposure to overwhelming or negative headlines
An easy-to-navigate, distraction-free interface
Age-appropriate content for younger readers (Junior Mode)
Trust in the sources and accuracy of information
User Persona
- Age: 23
- Stockholm, Sweden
Aarav Mehta
Aarav Mehta is a 25-year-old marketing associate living in Bangalore, India. Curious, career-focused, and always online, he starts his mornings with a scroll through the news before diving into work. He uses platforms like LinkedIn, Twitter, and YouTube to stay updated but often feels overwhelmed by clickbait, long articles, and repetitive headlines. Aarav values credible information but doesn’t have time to sift through multiple sources. He also gets mentally drained by the constant negativity in the media.
Headlyne.ai solves these pain points for Aarav by giving him concise, trustworthy summaries tailored to his interests—like business, tech, and world affairs. The Positive News filter helps him start his day with a better mindset, and the clean, distraction-free interface makes it easy for him to catch up on the go.
Goals/Needs:
- Stay informed on current events, especially business and tech news.
- Consume reliable news quickly during busy workdays.
Pain Points:
- Too many sources and long-form content make it hard to stay up-to-date.
- Feels mentally drained by negative and sensationalist headlines.
Frustration:
- Wastes time filtering through irrelevant or biased content.
- Most news platforms feel cluttered and not designed for mobile use.
Motivation:
- Wants a clean, efficient news experience he can trust.
- Seeks a balanced, mentally healthy way to stay connected with the world.
Information Architecture
Conclusions & Final Thoughts
Headlyne.ai successfully reimagines the way modern users consume news by prioritizing clarity, personalization, and mental well-being. Through user-centered design, AI-driven summaries, and features like mood filters and Junior Mode, we addressed the core pain points of information overload, negativity fatigue, and lack of trust.
By focusing on simplicity and relevance, we created an experience that not only informs but also empowers users to stay connected with the world—on their own terms. The result is a smarter, calmer, and more engaging way to read the news.